Last updated: 21 July 2026
Introduction
This Cookie Policy explains how the website https://freshnes.gr, operated by DIMITRIOS VARVARESOS & CO. GENERAL PARTNERSHIP, uses cookies and similar technologies when you browse our website.
Non-essential cookies are used only with your prior consent, in accordance with the General Data Protection Regulation (Regulation (EU) 2016/679 – GDPR) and the applicable legislation on electronic communications.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. Cookies enable the website to function properly, improve the user experience, analyse how the website is used and display personalised advertisements.
Categories of Cookies We Use
- Strictly Necessary Cookies
These cookies are essential for the operation of the website and do not require your consent.
They are used for:
- Secure browsing.
- Session management.
- Storing your consent preferences.
- Protection against malicious activity.
Disabling these cookies may affect the proper functioning of the website.
- Analytics Cookies (Google Analytics 4)
With your consent, we use Google Analytics 4 to collect information about how the website is used.
This information helps us to:
- Understand the number of visitors to our website.
- Analyse browsing behaviour.
- Improve our content and services.
The data collected may include:
- IP address, with anonymisation enabled where applicable.
- Device type.
- Web browser.
- Operating system.
- Duration of the visit.
- Pages viewed.
- Traffic source.
Examples of cookies used include:
- _ga
- _ga_*
- _gid, where applicable
- _gat, where applicable
Provider: Google LLC
Purpose: Statistical analysis of website traffic.
Legal basis: Consent.
- Advertising Cookies (Google Ads)
With your consent, we use Google Ads services for:
- Conversion measurement.
- Remarketing.
- Displaying personalised advertisements.
- Assessing advertising effectiveness.
Examples of cookies used include:
- _gcl_au
- IDE
- NID
- ANID
- FPAU, where applicable
These cookies enable Google to display advertisements relevant to your interests on other websites.
Provider: Google LLC
Legal basis: Consent.
- Meta Pixel Cookies (Facebook)
With your consent, we use the Meta Pixel for:
- Measuring advertising effectiveness.
- Creating customised audiences.
- Remarketing.
- Optimising advertising campaigns.
Examples of cookies used include:
- _fbp
- fr
The data collected may be used by Meta Platforms to personalise advertisements in accordance with its own policies.
Provider: Meta Platforms Ireland Limited
Legal basis: Consent.
Third-Party Cookies
Our website works with third-party service providers that may place cookies on your device.
The main providers are:
- Google Analytics 4.
- Google Ads.
- Meta Pixel (Facebook).
These providers may process personal data in accordance with their own privacy policies.
Transfers of Data Outside the European Economic Area
Some of the above providers may process data in countries outside the European Economic Area, including the United States.
In such cases, the appropriate safeguards required by the GDPR are applied, such as the European Commission’s Standard Contractual Clauses or other approved data-transfer mechanisms, where required.
How You Can Manage Cookies
When you first visit the website, a consent management mechanism—a cookie banner—is displayed, through which you can:
- Accept all cookies.
- Reject all non-essential cookies.
- Select which categories of cookies you wish to allow.
You may change or withdraw your consent at any time through the website’s Cookie Settings.
You may also delete or block cookies through your browser settings.
Retention Period
Cookies are stored either:
- Only for the duration of your browsing session (session cookies); or
- For a predefined period (persistent cookies), which varies depending on the cookie’s provider and purpose.
Legal Basis for Processing
The use of:
- Strictly necessary cookies is based on our legitimate interest in ensuring the secure and proper operation of the website.
- Analytics, advertising and marketing cookies is based exclusively on your consent.
You may withdraw your consent at any time, without affecting the lawfulness of any processing carried out before its withdrawal.
Changes to This Policy
This Cookie Policy may be amended from time to time to reflect changes in applicable legislation or in the services we use.
The most recent version will always be published on our website.
Contact Us
If you have any questions about this Cookie Policy or the processing of personal data, you may contact us using the following details:
Company name: DIMITRIOS VARVARESOS & CO. GENERAL PARTNERSHIP
Address: Athens Central Market, B-24-26-28-32, Agios Ioannis Rentis, Greece
Email: info@freshnes.gr
Telephone: +30 210 481 5077